If you've ever explored the realms of handmade jewelry, aesthetic planners, crochet tops, or that “Pinterest bedroom vibe” decor, you've likely encountered an Etsy shop behind it. Etsy isn’t just a marketplace; it’s a stage for creativity, storytelling, and personal brands. While Amazon and Flipkart focus on price competition, Etsy products thrive on personality. This means: The brand with a story wins. Not the brand with the biggest budget. So if you’re a small business o

hink Over Marketing’s Aniket Jadhav recently had the opportunity to meet and interact with Kay Kay Menon, Vinay Pathak, and Karan Tacker during the promotions of Special Ops 2. A day filled with craft, humility, and powerful storytelling—this behind-the-scenes experience highlights the dedication of both the cast and the Friday Storytellers team.